LeanCustomerDevelopment

Cindy Alvarez

#New products #Lean manufacturing #Research #Success in business #openlib+douban #Customer relations #Consumers

出版社

O'Reilly Media

出版年份

2014

语言

中文

页数

240

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内容简介

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your pr...(展开全部)

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