PurpleCow

Godin, Seth

#Marketing #Consumer behavior #Marketing #case studies #Literary collections #openlib+douban #Case studies

出版年份

2011

语言

中文

页数

152

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内容简介

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?Godin showed that the traditional Ps that marketers had used for decades to...(展开全部)

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