TheTippingPoint

Malcolm Gladwell

#Psychology #social #302 #Social psychology #openlib+douban #Hm1033 .g53 2002 #Causality #Produkt #Causation #Large type books #Diffusion of Innovation #New York Times bestseller

出版社

Back Bay Book

出版年份

2002

语言

中文

页数

304

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内容简介

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone...(展开全部)

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